AirPower's Failure: A Responsible Business Decision

There are plenty of opinions out there about the cancellation of AirPower. Predictably, most of them are of the “Apple is doomed” variety.

From where I sit, Apple is to be congratulated for cancelling AirPower.

If we take Apple’s statements at face value, they couldn’t make it perform up to their standards, so rather than compromise and make a “me too” kind of product, they opted to cancel.

Exactly what those standards couldn’t be met (heat, interference, charging speed) were not revealed. That’s not the point. The point is that they tried, they couldn’t, and moved on.

We constantly hear that companies should celebrate failure, try new things and fail, and fail fast. But when Apple does so publicly, they are the subject of frustration and click-bait headlines.

Should they have announced a product that they weren’t sure they could deliver? Of course not. But the fact that they didn’t deliver a product that didn’t work as anticipated or desired, should be viewed as a responsible business decision.

MacVoices Live - What Did You Get For The Holidays? - January 2!

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To celebrate the end of the holidays, and to give you a chance to brag a little, there will be a MacVoices Live on Wednesday, January 2 at 9 PM ET to discuss the tech gifts we all got for the holidays. Did you get something from one of our gift guide shows? Did something we didn't talk about show up in your stocking? Be sure to mark your calendar as we all get back to a more normal schedule and join in.

The link to join the show on Zoom is:

https://zoom.us/j/688183063

Just click and join us for some fun!